Notes from the field.

Apr 28, 2026 Shopify Plus vs Advanced — when the jump pays off An honest framework for the Plus vs Advanced decision. The five capabilities that justify the price gap, the five reasons that don't, and the math for… → Apr 22, 2026 Custom plugin vs off-the-shelf — TCO breakdown The total-cost-of-ownership math for custom WordPress plugins vs SaaS. Three real scenarios, five variables that change the answer, and the honest "when each wins" framework. → Apr 21, 2026 Quote calculators for contractors: a working pattern that converts Contractor businesses lose more leads to slow quoting than almost any other operational issue. The pattern that fixes it — and the four UX moves specific… → Apr 18, 2026 Migrating 140,000 SKUs from an iFrame catalog to Shopify Plus — without downtime How we rebuilt a 140K-SKU jewelry catalog into a fully transactional Shopify Plus storefront with live pricing, configurable markup, and drop-ship fulfillment — and migrated traffic… → Apr 14, 2026 Quote calculators for B2B manufacturers: variables that matter B2B sales teams burn hours on custom quotes that never close. The multistep configurator on the website filters time-wasters and pre-qualifies the rest. How to scope… → Apr 12, 2026 Magento to Shopify SEO redirects checklist The single highest-leverage SEO discipline in a Magento → Shopify migration. Pre-migration audit, redirect map construction, cutover-day checklist, and 30/60/90-day monitoring. → Apr 7, 2026 Integrating a calculator with HubSpot, Pipedrive, Salesforce or Zoho (no Zapier) The calculator is the front door; the CRM is where the value lives. Integrating them without Zapier middleware is faster, cheaper, and gives you better data… → Apr 5, 2026 When headless Shopify is worth it Headless Shopify is the right call for a narrow set of stores. The honest framework: when it earns its keep, when it makes things worse, and… → Mar 31, 2026 Stripe deposits inside a quote flow — UX and compliance notes A deposit at the last step of a quote flow turns a lead into a committed prospect. How to wire Stripe in without making the UX… → Mar 30, 2026 Case study: replacing $200/mo of Shopify apps on a jewelry store A $1.4M/yr jewelry brand. Eleven apps, $612/mo. After: $412/mo, 19-month payback, 1.5s LCP improvement, 8% conversion-rate lift. The audit, rebuild, and numbers. →