Notes from the field.
Some thoughts, reflections, & notes on design and development, along with some latest work in progress.
- Jun 25, 2026 Webflow vs Wix for Ecommerce: Which One Should You Actually Build On? You are about to spend real money building a store, and you cannot tell whether Webflow or Wix is the platform that will carry your revenue…
- Jun 25, 2026 GA4 Server-Side Tracking: The Setup That Survives Cookie Loss and Ad Blockers Right now, somewhere between 31% and 42% of your visitors are running an ad blocker that kills your GA4 tag and your Meta Pixel before they…
- Jun 25, 2026 How to Sell Engagement Rings Online: The Conversion Playbook for Jewelers You are asking shoppers to spend $5,000 on a ring they cannot touch, for a moment they will remember for the rest of their lives. That…
- Jun 25, 2026 AI Quote Calculators: How to Turn Your Website Into a Lead Machine Your contact form is leaking money. Right now, someone is sitting on your pricing page, ready to spend, and your only ask is “fill this out…
- Jun 25, 2026 Adobe Commerce vs Magento Open Source: Which Should You Actually Choose? You are about to spend tens of thousands of dollars, and the platform sales deck is not going to tell you the truth. The Adobe Commerce…
- Jun 25, 2026 WooCommerce Speed Optimization: How to Get Your Store Under 3 Seconds Your WooCommerce store is losing money every second it makes a visitor wait. Around 53% of mobile shoppers abandon a site that takes longer than three…
- Jun 25, 2026 Shopify Metaobjects in 2026: How to Build Custom Content and Kill App Subscriptions You are paying for apps you do not need. I see it on almost every store I audit. A size-guide app here, a store-locator app there,…
- Jun 23, 2026 Shopify Abandoned Cart Recovery in 2026: The Sequence That Wins Back 20% of Lost Sales Seven out of every ten people who add to cart in your Shopify store leave without paying. That is not a typo, and it is not…
- Jun 23, 2026 Shopify Black Friday Preparation in 2026: The 90-Day Plan That Survives Peak Traffic Here is the uncomfortable truth about Black Friday. The day your store earns the most is also the day it is most likely to break. Traffic…
- Jun 23, 2026 How Much Does a Shopify Store Cost in 2026? A Developer’s Real Breakdown You want to launch on Shopify, but every answer to “how much does a Shopify store cost” is either a vague “it depends” or a sales…