Notes from the field.

Some thoughts, reflections, & notes on design and development, along with some latest work in progress.

Mar 24, 2026 GA4 + Meta + LinkedIn conversion tracking for multistep forms A calculator with no tracking is a slot machine. The four-platform stack that turns a multistep form into a measurable conversion engine — GA4, Meta CAPI,… Mar 22, 2026 Replacing five paid Shopify apps with native code — what we cut, what we kept, what we learned How we removed $16,800 a year of recurring app spend, dropped Largest Contentful Paint from 4.3s to 1.6s, and the audit method we used to decide… Mar 22, 2026 Conversational quote engines vs forms When chat beats forms, when forms beat chat, and the hybrid pattern most teams end up with. Honest framework — no AI-pitch bias. Mar 17, 2026 Calculator vs. simple contact form — when which one wins The line between "just a contact form" and "needs a multistep calculator" is more concrete than people assume. The four criteria that decide which side of… Mar 15, 2026 Why jewelry wishlists need bespoke logic The variant fidelity problem, the share-with-partner UX gap, and the Klaviyo integration most off-the-shelf wishlist apps miss. Why jewelry is the one vertical that needs custom. Mar 10, 2026 Shopify Core Web Vitals 2026: a working checklist LCP, CLS, INP — what actually moves them on a Shopify theme, in order of impact. Includes the audit method and the verification checklist we use… Mar 8, 2026 Bookly/Amelia vs custom — when to build Bookly and Amelia are great for 80% of WordPress booking cases. The five patterns where they hit a wall and custom becomes the right answer —… Mar 3, 2026 How to replace five paid Shopify apps with native code (audit + pattern) Most Shopify stores carry $300-$800/month of replaceable app spend. The audit method and the practical replacement pattern, with real numbers from production engagements. Feb 24, 2026 Calculoid alternative: when to outgrow the off-the-shelf calculator plugin Calculoid is a fine starting point for simple calculators. Where its ceiling shows up — brand match, conditional logic, CRM integration, conversion tracking — and what… Feb 10, 2026 The case for Magento → WordPress on B2B catalogs that don’t actually need Magento Magento is the right answer for some stores. For everyone else, it's a tax. A real-world migration with the SEO, custom-plugin, and recurring-cost trade-offs spelled out.
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