I don't just build stores.
I build systems that scale.
Shopify Plus specialist working with US and UK brands to lift conversion, replace heavy apps, and ship storefronts on clean architecture and smart automation.
Everything your store needs to grow without breaking.
Shopify & Ecommerce Engineering
From custom themes to complex supplier integrations — scalable storefronts that hold real business complexity.
App Replacement & Performance
Replace heavy SaaS apps with native or custom-built solutions. Faster store, lower cost, full control.
Conversion & UX Systems
Flows that reduce friction and lift conversion across product, cart and checkout — measured, not guessed.
AI & Automation
Smart product recs, internal automations, and back-office tools that reduce manual work and unlock growth.
How I approach ecommerce.
Understand the business
Not just the store. I look at margins, operations, suppliers and customer behavior — because the right technical answer depends on the commercial one.
Fix what's slowing you down
Heavy apps, performance debt, broken UX flows, fragile integrations. The unglamorous work that compounds.
Build systems, not features
Everything is designed to scale and to be maintained — not patched. You should be able to grow without rebuilding the same thing twice.
Stuller Showcase — 140K+ product iFrame catalog → native Shopify.
Transformed a legacy Stuller iFrame catalog into a fully transactional Shopify storefront with 140,000+ products, dynamic pricing, configurable merchant markup and drop-ship fulfillment.