Stuller’s Shopify Integration: CodeIgniter to Laravel
Transactional Stuller Showcase powered by GemFind. A Laravel 12 Shopify app for displaying and selling Stuller jewelry products directly in Shopify stores via an embedded showcase and app proxy.
Ecommerce systems for serious brands.
Ecommerce specialist building and scaling storefronts for US and UK retailers, including high-AOV jewelry brands. 5+ App Store launches, Laravel-backed Shopify apps, and custom solutions that cut SaaS spend.
6+
Years shipping production systems
30+
Stores built, rescued or redesigned
5+
Shopify apps shipped to the App Store
<3s
Performance budget hit, consistently
Shopify Plus ◆
Shopify ◆
Magento ◆
WordPress ◆
Webflow ◆
Wix ◆
AI agents ◆
AI chatbots ◆
N8N ◆
Liquid ◆
Laravel ◆
NextJs ◆
React ◆
Klaviyo ◆
Google Ads ◆
OpenAI ◆
Anthropic ◆
and more ... ◆
Shopify Plus ◆
Shopify ◆
Magento ◆
WordPress ◆
Webflow ◆
Wix ◆
AI agents ◆
AI chatbots ◆
N8N ◆
Liquid ◆
Laravel ◆
NextJs ◆
React ◆
Klaviyo ◆
Google Ads ◆
OpenAI ◆
Anthropic ◆
and more ... ◆
Selected work.
A few projects from the past six years. Replatforms, app replacements, conversion systems, and AI tools that quietly carry real revenue. Each one started as a problem, not a deliverable.
See the full folio →Men Of Legends — custom WordPress booking plugin
Custom WordPress booking plugin for a multi-experience entertainment brand; per-package pricing engine, Stripe deposits, deep-linkable flows.
Aquamarise Jewelers
Delivered a full Aquamarise storefront refresh with custom megamenu architecture, homepage section composition, and collection-grid CTA merchandising blocks.
Paul Bensel Jeweler
Built highly interactive 12step conditional tool to get quotation and designed bespoke pages for the client that matched pixel perfect with the Figma design
How I approach ecommerce.
A practice, not a checklist. Three steps that compound. Understand the business, fix the friction, then build a system that ages well.
01
Understand the business
Not just the store. I look at margins, operations, suppliers, and customer behavior, because the right technical answer depends on the commercial one.
02
Fix what is slowing you down
Heavy apps, performance debt, broken UX flows, fragile integrations. The unglamorous work that compounds.
03
Build systems, not features
Everything I build is made to scale and to be maintained, not patched. You should be able to grow without rebuilding the same thing twice.
0+
Years shipping production systems
0+
Shopify apps shipped to the App Store
0+
Stores built, rescued or redesigned
<0s
Performance budget hit, consistently
More to explore
Browse by what you came here for.
Different ways into the same body of work. Services tiered by scope, productized offers with fixed prices, and field notes from real builds.
Services
Light, full, end-to-end scopes.
Custom Shopify themes, WordPress plugins, Magento upgrades, and AI quote engines. Each shows a starting price. Quoted in 24 hours.
See services →Products
Shopify apps and WP plugins.
Wishlist, RingBuilder, Drop A Hint, AI Quote Engine, RentwiseLA Calculator, MenOfLegends Booking.
Browse products →Productized offer
Cost calculator from $349.
Custom multistep quote calculators for WordPress, Shopify, Webflow, and Wix. Built in 5 to 10 days.
See packages →Notes
Field notes from real builds.
Practical write-ups on Shopify performance, WordPress plugins, Magento migrations, and AI in ecommerce.
Read notes →Stop guessing. Start shipping.
If your store feels slow, expensive, or hard to scale,
I can fix that.
A 30-minute call is enough to know whether I am the right person for the job. No deck, no pitch. Just a real read on where money is leaking and what to do about it.