About

I build ecommerce systems that actually work.

Verified on LinkedIn Last updated May 2026

I am a fullstack ecommerce engineer based in Anantnag, Kashmir. I lead end-to-end Shopify Plus development at Apzee Solutions for US jewelry and gemstone retailers, and I ship custom WordPress, Magento, and AI-driven systems on the side.

Most of my work has been in high-value categories like jewelry and gemstones, where the complexity is real. Large catalogs, multiple suppliers, dynamic pricing, and high customer expectations. That is the environment I operate in.

At Apzee, I lead ecommerce development from system architecture to storefront experience. I have built and launched Shopify apps, migrated catalogs of over 140,000 products into fully working stores, and replaced expensive third-party apps with custom builds that cut cost and improve performance.

I sit between business and engineering. I understand what the marketing team needs, and I know how to execute it properly on the technical side.

I am not here to add more tools or complexity. I am here to make your store work better.

— Javaid, Anantnag
I don't just build features. I look at the entire system, how the store performs, where it breaks, then fix what actually matters.
House notes    The practice
Timeline

Six years, three cities, one through-line.

Education in Kashmir, frontend in Anantnag, full-stack in London, ecommerce-systems lead in US remote. The job titles changed. The obsession with how stores actually work did not.

Reviews

What clients have said, verbatim.

8 reviews, pulled from Fiverr, direct clients, LinkedIn and email.