Open to Dubai and GCC roles and projects
I am a fullstack ecommerce engineer based in Anantnag, Kashmir. I lead end-to-end Shopify Plus development at Apzee Solutions for US jewelry and gemstone retailers, and I ship custom WordPress, Magento, and AI-driven systems on the side.
Most of my work has been in high-value categories like jewelry and gemstones, where the complexity is real. Large catalogs, multiple suppliers, dynamic pricing, and high customer expectations. That is the environment I operate in.
At Apzee, I lead ecommerce development from system architecture to storefront experience. I have built and launched Shopify apps, migrated catalogs of over 140,000 products into fully working stores, and replaced expensive third-party apps with custom builds that cut cost and improve performance.
I sit between business and engineering. I understand what the marketing team needs, and I know how to execute it properly on the technical side.
I am not here to add more tools or complexity. I am here to make your store work better.
I don't just build features. I look at the entire system, how the store performs, where it breaks, then fix what actually matters.
Education in Kashmir, frontend in Anantnag, full-stack in London, ecommerce-systems lead in US remote. The job titles changed. The obsession with how stores actually work did not.
Leading end-to-end Shopify and Laravel development for US jewelry and gemstone retailers. GemFind RingBuilder, the Stuller Showcase (a Laravel 12 rebuild of the legacy CodeIgniter app that kept live merchants, billing, and tokens intact), the Wishlist app (5-star), Drop A Hint, Gemstone Customizer, and deployment infra on GitLab CI/CD, Docker, Cloudflare R2, and Coolify.
Production Shopify, WordPress, Magento, and Webflow storefronts for UK clients across retail, services, and B2B. Designs turned into pixel-accurate responsive themes. Custom plugins for Romsons, Keeler USA, BabiesShop, RentwiseLA, Ultra Oil, MenOfLegends, and HrInsider. Payment and CRM integrations.
Designs turned into responsive, cross-browser storefronts with accessibility and SEO baked in. Built the PrintForest standalone web app. Drove a property-wide mobile-first rewrite that cut load time by about 20 percent.
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