Agencies overcharge for what is, in 2026, mostly Liquid + a handful of metafields. A $30K theme rebuild becomes a $50K project once the "discovery" phase is billed.
Hire a Shopify developer who has shipped 140K-SKU jewelry catalogs.
Independent fullstack developer building Shopify and Shopify Plus stores for jewelry, B2B and high-AOV brands. Custom themes, native app replacement, ring builders, performance work, and Plus migrations — without the agency markup.
Book a 20-min scope call → See selected work
◆ 5★ across 30+ Fiverr engagements · Shopify Plus · 6+ years shipping production work
What goes wrong with the typical Shopify hire.
Five patterns that show up across the audits I run on broken or stalled Shopify stores. The fix is rarely "another developer" — it's the right developer with the right scope.
Cheap freelancers ship code that's impossible to maintain. Inline scripts everywhere, no asset versioning, app code copy-pasted into the theme. Six months later it costs more to clean up than it would have to do right.
Most Shopify devs avoid app-replacement work because it's harder than installing another app. Your $400/mo subscription bill keeps growing.
High-AOV jewelry, B2B and bespoke catalogs need merchandising logic that off-the-shelf themes don't do. The wrong developer slaps a Dawn variant on top and calls it done.
Speed and INP get treated as a "phase 2" item. Phase 2 never happens, and the store ships at 4.5s LCP for a year.
What you get when you hire me on Shopify.
I work on Shopify and Shopify Plus from scoping through launch and 14 days of post-launch monitoring. Everything below is in scope by default; you don't need to negotiate it.
- ◆ Custom or heavily-customized OS 2.0 theme (Liquid + JSON sections, no agency lock-in, your team can edit it).
- ◆ Native replacement of paid apps where it makes sense — wishlist, sticky cart, sales-pop, size-chart, announcement bar, recently-viewed, currency switcher, store locator. Typically saves $200-500/mo.
- ◆ Custom Shopify app development (embedded admin, App Bridge, Polaris, Liquid extensions, theme app extensions) where logic warrants it.
- ◆ Shopify Plus migration from Advanced — Scripts, Flow, Functions, Checkout Extensibility, multi-store architecture.
- ◆ Headless rebuild on Next.js + Hydrogen if you actually need it (most stores don't — I'll tell you straight).
- ◆ Core Web Vitals work — LCP under 2.0s, INP under 200ms, CLS near zero, on real devices, measured before/after.
- ◆ Custom ring builder / engagement-ring configurator wired to GemFind RingBuilder, JewelCloud, IDEX or RapNet.
- ◆ Klaviyo + GA4 + Meta + LinkedIn + TikTok pixel/conversion-event integrations done correctly (server-side where needed).
- ◆ B2B catalog work — wholesale gating, agreed-rate pricing per customer, draft-order workflows, NET-30 terms.
- ◆ 14 days post-launch monitoring + iteration included. No "we shipped it, good luck."
Three ways to work together.
Most projects fit one of these. If yours doesn't, I quote inside 24 hours after a scope call.
From $799
- One scoped issue (speed regression, broken cart, app replacement, integration repair)
- Pixel-matched to your existing theme
- Post-launch verification + handoff docs
- 7 days of follow-up included
From $4,800
- Custom or heavily-customized OS 2.0 theme
- 4-6 highest-ROI app replacements (typically $200-500/mo recurring saved)
- Speed work — LCP under 2.0s on the priority templates
- Klaviyo + GA4 + Meta + LinkedIn pixel integrations
- Admin training + handoff docs
- 14 days of post-launch iteration
From $12,000
- Shopify Plus migration or 50K+ SKU catalog rebuild
- Custom ring builder / configurator if applicable
- B2B portal — wholesale gating, agreed-rate pricing, NET-30
- Headless front-end if your traffic warrants it
- Multi-store / multi-currency / multi-language architecture
- Monthly retainer option for ongoing CRO + iteration
How a typical project ships.
Scope call (20-30 min)
You walk me through the store, the bottleneck, and where the budget lives. No deck. I tell you on the call whether I'm the right fit.
Fixed-price quote in 24h
You get a written scope with deliverables, a fixed price, and a delivery date. NDA-ready. No "discovery phase" billed separately.
Build, integrate, verify
Daily Loom updates, weekly demo, GitHub access if you want it. Speed, analytics and CRM integrations done as I build, not bolted on later.
Handoff + 14-day support
Live walkthrough, admin training, written handoff doc. 14 days of post-launch iteration included so the store doesn't go quiet on launch day.
Questions clients ask before hiring.
No fluff — the specifics buyers want before booking a call. If yours isn't here, ask on the call.
Do you work on Shopify or Shopify Plus?
Both. Most of my work is Shopify Advanced and Plus, with the Plus work being the more interesting half — Scripts, Flow, Functions, Checkout Extensibility, multi-store. If your business is on the Plus tier or evaluating the jump, I can scope the migration end-to-end.
Do you replace apps with native theme code?
Yes — this is one of the highest-ROI things I ship. Wishlist, sticky cart, sales-pop, size chart, announcement bar, currency switcher, recently-viewed, store locator — all native-replaceable on most stores. I run a free audit first; the report includes monthly savings, replacement difficulty per app, and what should stay (Klaviyo and serious SMS platforms always stay).
Do you build custom Shopify apps?
Yes. Embedded admin app on Node or Laravel + App Bridge + Polaris, Liquid extensions, theme app extensions, App Store-ready or private. I've shipped 5+ apps including a public app on the App Store. If your logic justifies the build (most don't — most should be theme code), I scope it honestly.
Do you do Shopify Plus migrations from Advanced?
Yes. Plus is worth the jump when you need Scripts/Functions for Plus-only checkout logic, Flow for non-trivial automations, Checkout Extensibility, B2B/wholesale at scale, or multi-store architecture. I scope the migration honestly — if your store doesn't need Plus yet, I'll tell you and we save you $1,800-2,000/mo.
Can you build a custom ring builder or jewelry configurator?
Yes — this is one of my niches. Wired to GemFind RingBuilder, JewelCloud, IDEX, RapNet, Polygon or Nivoda. Real-time stock validation, cache + validate UX pattern (never show what isn't buyable), step-by-step setting → diamond → engraving flow. The blog post on /shopify-engagement-ring-configurator-jewelcloud goes deep on the technical pattern.
Where are you based and how do hours overlap with the US/UK?
Anantnag, Kashmir (UTC+5). I work US-friendly hours by default — typically 7am-3pm ET — with overlap on UK morning. Daily Loom updates, weekly demo call, async-first the rest of the time. NDA-ready, contracts via DocuSign.
What's your communication cadence during a project?
Daily written or Loom update at end of day with what shipped, what's next, and any blockers. Weekly demo call (Zoom/Meet) to walk through working code. Slack or email for ad-hoc — I respond within 4 working hours during the build.
Do you take a deposit?
50% to start, 50% on launch. Wire, Wise, or Stripe Invoice. For projects over $20K we can discuss milestone billing. For Fiverr clients, full upfront via the platform per Fiverr's rules.
Related pages & posts.
Shopify Speed Optimization
Get LCP under 2.0s and ship a Core Web Vitals win.
Open →Replace Expensive Shopify Apps
Cut $200-500/mo of recurring app spend with native code.
Open →Magento → Shopify Migration
Catalog, redirects, SEO, payments, fulfillment — done right.
Open →Next.js + Shopify Headless
When headless is worth it, when it isn't. Honest answer.
Open →Cutting $480/mo in Shopify app spend
A real audit with the numbers.
Open →Shopify Plus vs Advanced — when the jump pays off
Honest framework, no upgrade-bias.
Open →
Get a quote on your store
inside 24 hours.
Tell me the bottleneck. I send back a written scope, a fixed price, and a delivery date — no template proposal, no "discovery phase" markup.