A complete Magento → Shopify (or Shopify Plus) migration that keeps your SEO equity intact: 1:1 redirect map, schema preserved, organic traffic recovered inside 60 days. Specialty in jewelry and B2B catalogs.
Book a 20-min scope call → See selected work
◆ Catalog · customers · orders · 301 redirects · payments · fulfillment · SEO preservation
Five things I see clean up after when teams DIY a Magento exit or hire a generic migration shop. Most are recoverable on a redo, but expensive in lost months.
No 1:1 redirect map. Magento URL structure (/category/subcategory/product.html) doesn't match Shopify's (/products/handle), and a generic CSV import skips the redirects. Organic traffic drops 30-60% in week one and never fully recovers.
Configurable products mapped wrong. Magento's configurable + simple product model maps to Shopify's variant model badly when done by automated tools — variant SKUs end up duplicated, inventory desyncs, prices wrong.
Customer passwords. Magento hashes are not Shopify hashes; the only safe path is force-reset on first login + a transactional email explaining why. Most migrations skip this and accidentally lock out 30% of repeat buyers.
B2B agreed-rate pricing lost. Magento B2B has rich price tiers per company; Shopify needs Plus + custom Functions/Scripts to replicate. A naive migration loses every customer-specific deal.
Schema and meta tags wiped. The new Shopify theme doesn't carry over Magento's product schema or per-product meta titles, so all the SEO work from years past evaporates.
A full migration covers data, design, integrations, and SEO preservation. Below is in scope by default; we trim things you don't need on the scope call.
Read of your Magento install — version, extensions, traffic, top URLs, B2B logic, integration surface. Output: a migration spec doc with the data model and SEO plan.
Build the new Shopify on a development store. Migrate test data, validate the catalog, design the theme. You see working pages by week 2.
A written cutover plan with rollback procedure, DNS schedule, redirect deployment, Search Console resubmission. Cutover happens during a low-traffic window.
Daily search-rankings + organic-sessions monitoring for 30-60-90 days. Recovery report with charts. We adjust redirects and on-page SEO as needed.
No fluff — the specifics buyers want before booking a call. If yours isn't here, ask on the call.
A clean migration with a proper 1:1 redirect map sees 5-15% temporary drop in week 2-3, fully recovered by week 8. A messy migration without proper redirects sees 30-60% drop with partial recovery over 6-12 months. The redirects checklist on the blog spells out the discipline: /magento-to-shopify-seo-redirects-checklist/.
6-8 weeks for a standard 5K SKU catalog, 8-12 weeks for 50K SKUs with B2B, 12-20 weeks for enterprise. The variable is your data quality (clean catalog migrates faster), B2B complexity, and integration surface (each ERP/WMS/CRM integration adds time).
Yes — that's the default. We build the new Shopify on a development store. Your Magento keeps running until cutover, which happens on a planned window. Rollback is supported in the first 24 hours if anything is materially wrong.
Yes — Magento password hashes are not portable to Shopify. Best practice is a one-time forced reset on first post-migration login, with a branded transactional email explaining why. We schedule the email to coincide with cutover and pre-write the copy with you.
On Shopify Plus we rebuild it using Shopify Functions or the B2B catalog feature — agreed-rate price lists per company, NET-30 terms, draft-order workflow. On standard Advanced this isn't cleanly possible, which is why I usually quote Plus for B2B migrations.
Yes — M1 is end-of-life and the data export tools are different. The catalog model is similar enough that migration is straightforward, but we extract via direct database queries instead of Magento's admin export (which is slow and error-prone on M1). M1 → Shopify is one of the higher-volume migrations I run; the path is well-trodden.
Yes, if your needs fit. Plus is required for B2B at scale, custom checkout (Checkout Extensibility), Scripts/Functions for advanced logic, multi-store, and stores doing $1M+/mo where dedicated support matters. Below those thresholds, Advanced is fine — and saves you $1,800-2,000/mo.
Per-extension assessment during discovery. Some have direct Shopify equivalents (Klaviyo, Yotpo, Searchanise). Some need a custom rebuild on Shopify (B2B logic, custom checkout, ERP sync). A few have no good replacement and we'll surface alternatives. The discovery report names every one.
The redirect map discipline that preserves traffic.
Open →The full guide.
Open →Beyond migration — ongoing Shopify work.
Open →When WordPress is the right answer instead.
Open →Send me your Magento store URL and I'll send back a discovery report — version, extension audit, SEO surface, and a fixed-price quote with a delivery date.