Keeler USA upgrade

Role / Services Magento engineer
Stack Magento 2 · PHP · XD → PHTML ·…
Duration & Year 5 months · 2023

Migrated keelerusa.com from Magento 1 to Magento 2 with full theme rebuild, redesigned CMS pages and custom modules.

Overview

Keeler USA was running an unsupported Magento 1 install with brittle customisations. Took them through a clean Magento 2 upgrade — keeping their data, rebuilding the theme from XD designs, and re-implementing the CMS pages and catalog UX with a refreshed look.

What I shipped
  • Audited M1 customisations and decided what to port, what to rebuild, what to drop.
  • Converted XD design files to responsive PHTML templates.
  • Redesigned the catalog and CMS pages from scratch on M2.
  • Built custom Magento 2 modules for the bits that didn't have a clean equivalent.
  • Applied the latest Magento security patches and upgrades.
Stack & tags
Magento 2 PHP XD → PHTML Custom modules Magento 2 Migration CMS
Results

Numbers from the live store after the work was shipped — measured against pre-existing baselines, never theoretical.

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