Aquamarise Jewelers

Overview

Aquamarise needed more than isolated fixes: the project combined navigation UX, homepage merchandising, and collection-level conversion modules inside a Stiletto-based Shopify theme. I implemented and configured a custom megamenu system, rebuilt homepage section structure and sequencing, and added scalable CTA block logic within collection product grids. The work focused on merchant control in admin while keeping layout consistency across desktop and mobile. The final setup gave the team a reusable storefront foundation they can iterate without code-heavy updates.

What we shipped

◆  Structured and configured header-group with multiple custom_meganav blocks, mapped parent links, promo imagery, icon lists, and submenu column behavior.

◆  Tuned header and announcement behavior with sticky settings, locale/country controls, featured-link emphasis, and mobile/desktop content handling.

◆  Composed the homepage in index.json with a multi-section flow including hero, category grids, gemstone navigation, featured collections, trust modules, mission content, and conversion bars.

◆  Organized section states, ordering, and enable/disable strategy so merchandising teams could stage variants without rebuilding templates.

◆  Implemented collection-grid CTA infrastructure via dedicated snippet and stylesheet, including per-block layout spans, overlay/text controls, and fully clickable blocks.

◆  Extended collection product-grid logic and schema to support configurable CTA placement and scaled the setup from 2 to 7 metafield-driven CTA slots.