Notes from the field.
Some thoughts, reflections, & notes on design and development, along with some latest work in progress.
Jun 20, 2026
Shopify SEO in 2026: The Practical Playbook to Rank When AI Is Eating Your Clicks Your Shopify store is probably leaking organic traffic right now, and the scary part is you cannot feel it happening. Rankings look stable. The store loads.…
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Jun 19, 2026
How to Migrate to Shopify Plus Without Losing Sales Moving onto Shopify Plus is a big step, and the difference between a smooth replatform and a painful one is almost entirely in the planning. This…
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Jun 19, 2026
WordPress Core Web Vitals: A 2026 Speed Guide Nearly half of all WordPress sites fail Google’s Core Web Vitals, and most owners have no idea theirs is one of them. A slow site quietly…
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Jun 19, 2026
How Much Does an Ecommerce Migration Cost in 2026? An ecommerce migration can cost 1,500 dollars or 200,000 dollars, and both numbers are real. The gap comes down to the size of your catalog, how…
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Jun 19, 2026
How Much Does It Cost to Build a Shopify App in 2026? If you are pricing a Shopify app, the honest range is wide: a simple private app can cost 5,000 dollars, while a polished public App Store…
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Jun 19, 2026
How Much Does a Custom Shopify Theme Cost in 2026? If you are looking for a straight answer, here it is. A custom Shopify theme built from scratch in 2026 runs roughly 8,000 to 50,000 dollars.…
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Jun 19, 2026
The 2026 Guide to Getting Your Store Recommended by AI Your next customer might not be a person. It might be an AI answering on someone’s behalf. That sounds dramatic until you look at the numbers.…
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Jun 19, 2026
Custom Quote Calculator vs Calconic and ConvertCalculator If your pricing depends on more than one or two inputs, a quote calculator on your site can turn a curious visitor into a priced lead…
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Jun 19, 2026
Shopify Engagement Ring Builder Development for Jewelry Stores If you sell engagement rings online, the ring builder is the most important tool on your site. It is where a shopper turns a vague idea…
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Jun 19, 2026
Shopify Scripts to Functions Migration Before June 30, 2026 If your Shopify Plus store still runs custom discounts, shipping rules, or payment logic through Scripts, read this today. The shutdown is not a someday problem…
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