Notes from the field.

Jun 18, 2026 Shopify Horizon Theme in 2026: Should You Switch From Dawn? (An Honest Take) You opened a new Shopify store, saw a theme you did not recognize, and now you are wondering if your old Dawn knowledge just expired. That… → Jun 18, 2026 Google Ads for Shopify in 2026: The Campaign Structure That Stops Wasting Budget You turned on Performance Max, Google promised the algorithm would handle everything, and now you have a ROAS number you cannot explain and a budget that… → Jun 18, 2026 Klaviyo for Jewelry Brands in 2026: The Flow Stack That Quietly Carries 70% of Email Revenue Most jewelry brands I audit are sitting on a money printer they forgot to turn on. It is their email automations. Not the newsletter. Not the… → Jun 17, 2026 Structured Product Data for Jewelry: How to Get Gemstones Recommended by AI in 2026 A shopper opens ChatGPT and types “loose 1 carat lab-grown diamond, VS clarity, under 1500 dollars.” The AI needs to answer in seconds. It will recommend… → Jun 17, 2026 OAI-SearchBot vs GPTBot: The robots.txt Move That Gets You Into ChatGPT Shopping There is a single line in your robots file that can make your store invisible in ChatGPT. Most merchants do not know it is there, and… → Jun 17, 2026 GEO for Product Pages: How to Get Your Products Recommended and Bought by AI in 2026 People used to start shopping on Google. Now they ask an AI. They type “best everyday gold hoops under 300 dollars” into ChatGPT or Perplexity, and… → Jun 17, 2026 The AI Shopping Channel Scorecard: ChatGPT vs Perplexity vs Copilot vs Google for Merchants Here is a number that should change how you think about AI shopping. ChatGPT charges a 4 percent transaction fee on AI-attributed sales. Perplexity charges nothing.… → Jun 17, 2026 Your Store Might Be One Lawsuit Away: Ecommerce Accessibility in 2026 (ADA + EAA) Right now there is a decent chance your store is breaking the law, and you have no idea. Not because you did anything shady, but because… → Jun 16, 2026 Agentic Storefronts: How to Sell Inside ChatGPT, Perplexity, and Copilot in 2026 Your next customer might not be a person. It might be an AI agent shopping on someone’s behalf. That sounds like a stretch until you look… → Jun 16, 2026 2026 AI Trends for Ecommerce Store Owners: Agentic Commerce, On-Device AI, and a 90-Day Plan The AI conversation in ecommerce just changed shape. Last year it was about writing product descriptions. This year it is about software that can shop, decide,… →