Notes from the field.
Some thoughts, reflections, & notes on design and development, along with some latest work in progress.
- Jul 14, 2026 Google Ads vs Meta Ads for ecommerce: where your next ad dollar should actually go Picture this. A jewelry brand comes to me with a spreadsheet showing $18,000 of monthly ad spend, two dashboards, and a founder who cannot tell me…
- Jul 14, 2026 Product Schema Markup: How to Get Your Products Into Rich Results and AI Answers Picture this: a jeweler’s product page ranks on page one, the product is in stock, the price is right, and the listing in Google is a…
- Jul 13, 2026 Should You Build a Custom WordPress Plugin? Read This First In 2025 there were 11,334 new WordPress vulnerabilities. 91% were in plugins. WordPress core had six. Your plugin folder, not WordPress, is your security problem. Here…
- Jul 13, 2026 How to Hire a Shopify Developer (Without Getting Burned) One question filters out most of the market: what did you migrate my Shopify Scripts to? Scripts died in June 2026. Anyone talking about them in…
- Jul 13, 2026 Squarespace to Shopify: Your Export Is Not What You Think It Is Squarespace hands you a file that looks like a full site export. It contains no products, no orders and no customers. Here is what is really…
- Jul 13, 2026 BigCommerce to Shopify Migration: What Actually Breaks Modifiers do not become variants. Your category URLs have no pattern to redirect. And most guides still quote a variant limit Shopify raised nine months ago.…
- Jul 13, 2026 Wix to Shopify Migration: The Three Things Wix Will Not Give You Wix will not export your SEO tags. It will not export your blog. It will not export your reviews. Wix says all three itself. Plan the…
- Jul 10, 2026 How to Sell Lab-Grown Diamonds Online Without Competing on Price Alone Picture this: a couple lands on your product page for a two-carat round. They love the stone. They read the price, half of what the mined…
- Jul 10, 2026 WordPress Speed Optimization: How to Fix a Slow Site at the Source Picture this: you install a caching plugin, flip on every toggle it offers, run PageSpeed Insights, and watch the score climb from 41 to 78. You…
- Jul 9, 2026 Cloudflare Drop: What It Is and Why It Just Changed How You Ship a Site You can now put a live website on the internet using Cloudflare’s network without typing a single character into a login form. No email. No password.…