Notes from the field.
Some thoughts, reflections, & notes on design and development, along with some latest work in progress.
- Feb 10, 2026 The case for Magento → WordPress on B2B catalogs that don’t actually need Magento Magento is the right answer for some stores. For everyone else, it's a tax. A real-world migration with the SEO, custom-plugin, and recurring-cost trade-offs spelled out.
- Jan 14, 2026 Building a real-time engagement-ring configurator across four diamond suppliers How GemFind RingBuilder integrates IDEX, RapNet, Polygon and Nivoda via JewelCloud — the unified diamond model, the cache + validate pattern, and the UX discipline of…
- Dec 8, 2025 When a custom WordPress booking plugin beats off-the-shelf — for one specific reason Off-the-shelf booking plugins solve 90% of cases. The other 10% need custom — and the test for which side of the line you're on is more…
- Nov 20, 2025 AI chatbots for ecommerce: when RAG is the right answer (and when it isn’t) Retrieval-augmented generation is the difference between a chatbot that sounds smart and one that's actually useful. The patterns where it pays off, the patterns where it's…