01 ◆
Catalog scale. A serious jewelry store is not 500 products. It is tens of thousands of SKUs across metals, stones, sizes and settings, fed by a supplier feed that changes daily. Hand-managed catalogs die at this scale.
Jewelry & high-AOV ecommerce · specialist
The ecommerce engineer jewelry brands call when generalists tap out.
Complex catalogs. Dynamic metal and stone pricing. Supplier feeds. Ring configurators. Purchase journeys where one order is worth four figures. This is the vertical I know best. I migrated 140,000 products for a store built on Stuller's catalog. Generalist developers do not carry that kind of scar tissue.
Book a 20-min scope call → See selected work
◆ 140K+ jewelry SKUs migrated · GemFind, JewelCloud, IDEX, RapNet, Nivoda · 5★ across 30+ engagements
Why jewelry breaks generalist builds
Where jewelry stores outgrow normal ecommerce development.
Jewelry is the hardest mainstream ecommerce vertical to engineer for. Here are the five walls every generalist build hits.
02 ◆
Dynamic pricing. Gold moves. Silver moves. Diamond feeds reprice overnight. If your prices are static, you are losing margin in one direction or sales in the other. Every single day.
03 ◆
Supplier integrations. Stuller, GemFind, IDEX, RapNet, Nivoda, Polygon. Each has its own feed format, stock rules and failure modes. Show a diamond that sold yesterday and you lose the customer and the deposit.
04 ◆
Configurators. An engagement ring flow (setting, stone, size, engraving) is real software, not a theme feature. Off-the-shelf builders lock you into their checkout, their fees and their UX.
05 ◆
High-AOV trust. Nobody buys a $6,000 ring on a 4-second page load with a clunky checkout. Speed and clarity are conversion infrastructure, not polish.
What I build for jewelry brands
The jewelry systems I have already shipped.
Everything below comes from production work for jewelry and high-AOV clients. Not a capabilities slide.
- ◆ Large catalog migrations. I moved 140,000+ products into Shopify with validation, error handling and incremental sync. The live store never went down.
- ◆ Supplier feed pipelines. Stuller, GemFind, JewelCloud, IDEX, RapNet, Nivoda and Polygon feeds normalised, validated and synced on schedule. You get an alert the moment a feed misbehaves.
- ◆ Dynamic metal and stone pricing. Spot-price repricing across the catalog with margin rules per collection. Runs on schedule or on demand.
- ◆ Ring builders and configurators. Setting, diamond, engraving, all with real-time stock validation so you never show what is not buyable. Wired into your checkout, not a third party's.
- ◆ ERP and inventory sync. Two-way sync between the storefront and your back office. Stock, orders and pricing stop living in spreadsheets.
- ◆ High-AOV purchase journeys. Deposits, financing hooks, appointment booking, gifting flows, wishlist and drop-a-hint apps. I have shipped these to the App Store.
- ◆ Performance work. Sub-3s storefronts on real devices, measured before and after. A slow store loses a four-figure sale faster than a cheap one.
- ◆ B2B and wholesale layers. Trade pricing, gated catalogs, agreed rates per account, NET-30 workflows. The trade side of your business on the same store.
Packages
Three ways jewelry brands work with me.
Most jewelry projects fit one of these. If yours does not, I quote inside 24 hours after a scope call.
Catalog & feed rescue
From $1,900
Delivery 1-2 weeks
- One broken supplier feed or catalog problem, fixed
- Feed validation and alerting so it stays fixed
- Stock accuracy audit across the affected collections
- 7 days of follow-up included
Jewelry storefront build Most chosen
From $6,500
Delivery 4-8 weeks
- Custom Shopify build or replatform for a jewelry catalog
- Supplier feed pipeline (Stuller, GemFind, IDEX, RapNet or Nivoda)
- Dynamic metal and stone pricing rules
- Sub-3s performance on the money templates
- Klaviyo, GA4 and Meta conversion tracking done right
- 14 days of post-launch iteration
Full systems build
From $14,000
Delivery 8-14 weeks
- 100K+ SKU migration with zero-downtime cutover
- Custom ring builder or configurator in your checkout
- Two-way ERP and inventory sync
- B2B and wholesale portal for the trade side
- Automation layer: repricing, feeds, alerts, reporting
- Retainer option for ongoing iteration
Process
How a typical project ships.
01
Store & stack review
I look at your catalog, your feeds, your apps and your numbers before we talk. Jewelry stores have patterns. I will usually find the expensive problem before the call.
02
Scope call (30 min)
You walk me through the business. I tell you which problems are worth engineering and which are not. Sometimes the honest answer is "do not build this." You get that answer free.
03
Fixed quote in 24 hours
Written scope, fixed price, delivery date. No discovery-phase billing. No agency markup.
04
Build, verify, hand over
Daily updates and weekly demos. Stock accuracy and performance verified against real supplier data before launch. 14 days of post-launch support included.
FAQ
What jewelry brands ask before hiring.
No fluff — the specifics buyers want before booking a call. If yours isn't here, ask on the call.
Have you actually worked with jewelry catalogs at scale?
Yes. The flagship case is a 140,000+ product migration into Shopify for a store built on Stuller's catalog. Inconsistent supplier data, a live store that could not go down, and automated inventory updates after cutover. Several of my other clients are jewelry and gemstone brands in the US and UK.
Which diamond and jewelry feeds can you integrate?
Stuller, GemFind RingBuilder, JewelCloud, IDEX, RapNet, Nivoda and Polygon. Each one needs normalisation, stock validation rules and failure alerting. Showing a stone that sold yesterday is the fastest way to lose a high-intent customer.
Can you build an engagement ring configurator?
Yes. Setting, diamond, size, engraving, with real-time stock validation, wired into your own checkout rather than a third party's. I wrote up the technical pattern in depth on the blog.
Can you automate metal and stone repricing?
Yes. Spot-price repricing with margin rules per collection, run on schedule or on demand, with a log of every change. This is usually the highest-ROI automation a jewelry store can ship.
We sell wholesale to the trade as well. Can one store do both?
Yes. Gated trade catalogs, agreed rates per account, draft-order workflows and NET-30 terms on the same storefront. You do not need to maintain two stores.
What platforms do you work on?
Shopify and Shopify Plus first for jewelry retail. WordPress and WooCommerce where it fits. Magento for brands already on it. The supplier feed and ERP layers are platform independent. Build them once and they survive a replatform.
The deep end
Jewelry engineering, in depth.
Everything I have written about building and running jewelry storefronts: catalogs, diamond feeds, ring builders, wishlists and the integrations behind them.
Article
How to Sell Lab-Grown Diamonds Online Without Competing on Price Alone
Read →Article
Shopify Plus Features That Scale High-AOV Jewelry Stores
Read →Article
How to Sell Engagement Rings Online: The Conversion Playbook for Jewelers
Read →Article
Shopify Engagement Ring Builder Development for Jewelry Stores
Read →Article
Klaviyo for Jewelry Brands in 2026: The Flow Stack That Quietly Carries 70% of Email Revenue
Read →Article
Structured Product Data for Jewelry: How to Get Gemstones Recommended by AI in 2026
Read →Case study
Labgrown Diamonds
Read →Case study
Mysa Diamonds
Read →Case study
The Diamond Guys
Read →Case study
Stuller’s Shopify Integration: CodeIgniter to Laravel
Read →Article
Migrating 140,000 SKUs from an iFrame catalog to Shopify Plus — without downtime
Read →Article
Case study: replacing $200/mo of Shopify apps on a jewelry store
Read →Reviews
What clients actually said.
Verbatim, from Fiverr and direct clients. See every review →
★★★★★
Extremely patient and extremely professional. And the result is amazing! Highly recommended!
★★★★★
Great experience overall. The cost estimation calculator works well for our B2B needs and does exactly what we discussed. It's simple to use, and the logic behind the calculations is solid. There were a couple of small tweaks needed after delivery, but the seller was quick to respond and fixed everything.
★★★★★
The turn around was so quick. Thanks for the clean pixel perfect design fixes. I would highly recommend Javaid for the design/development work.
★★★★★
Javaid delivered an impeccable website, complete with thorough support. His PROFESSIONALISM shone through every step of the project. Plus, his deep understanding and quick responsiveness made working with him an absolute pleasure 😊. Highly recommend!
★★★★★
Was great through the entire process, willing to help and explain things.
★★★★★
This Fiverr did a great job in helping change from a Magento to Shopify website. He was a great communicator and really knew both platforms. The transition was smooth and quick.
Keep reading
Related pages & posts.
Hire-me
Hire a Shopify Developer
The general Shopify page: themes, apps, Plus.
Open →Case
Selected work
The 140K-SKU migration and other jewelry builds.
Open →Configurators
Ring builder deep-dive
The cache and validate pattern for diamond feeds.
Open →Products
Apps & products
Wishlist, Drop A Hint and other jewelry tools.
Open →Jewelry & high-AOV
Tell me what your catalog is doing to you.
I have probably fixed it before.
Feeds, pricing, configurators, migrations, ERP. Send a line or two about the situation and you get an honest read plus a fixed quote within 24 hours.