Jewelry is the hardest vertical in ecommerce to get right, and that is exactly why I focus on it. High prices, deep variant trees, multiple diamond suppliers, and buyers who need to feel sure before they spend several thousand dollars. A generic Shopify build does not handle any of that well. This is custom Shopify and Shopify Plus development built specifically for jewelry and gemstone stores.
Who this is for
You sell jewelry online, your catalog is complex, and your average order value is high enough that small improvements matter a lot. Maybe you need a ring builder, a wishlist that respects variants, live diamond inventory, or simply a storefront that loads fast and feels considered. You want a developer who already understands jewelry, not one learning your business on your budget.
What I build for jewelry stores
- Engagement ring builders that pull live diamonds from the major feeds and never show a stone you cannot ship.
- Jewelry wishlists that remember the exact metal, stone, and size a shopper saved, not a default variant.
- Structured product data so AI shopping tools can read your specs and recommend your pieces.
- Fast, section-driven storefronts your team can merchandise without a developer.
- App replacement and speed work, so your store is quick on the phone where most jewelry buyers browse.
Why jewelry needs a specialist
A single ring can have dozens of variants once you combine metal, stone, and size. Generic apps lose that detail, show the wrong price, or surface a stone that just sold. Trust breaks at exactly the moment a customer is ready to commit to a four or five figure purchase. The fix is bespoke logic that tells the truth about price and availability, and a store built around how jewelry actually sells. That is the difference between a pretty store and one that converts.
Live diamond feeds, handled properly
Real-time inventory comes from the big aggregators: IDEX, RapNet, Polygon, and Nivoda, usually through JewelCloud. I connect them with a cache-and-validate pattern, so browsing stays fast and the stone is checked for availability at the moment of add-to-cart. Your own in-house stones sit alongside the feed, and your markup rules are applied so the price is always right.
See the work behind GemFind RingBuilder, and my full engagement ring builder development.
Built from real jewelry work
This is my core niche, not a side project. I lead Shopify Plus development for US jewelry and gemstone retailers, and the work includes ring builders, a wishlist app on the App Store, megamenu and storefront builds for brands like Aquamarise and Mysa Diamonds, and AI tooling that maps messy supplier data into clean catalogs. The patterns that trip up generalists are the ones I deal with every week.
Read why jewelry wishlists need bespoke logic, and how to get your pieces picked up through structured product data for jewelry.
Get found by AI shopping
Shoppers now ask ChatGPT and Perplexity for the best stone or setting in their budget, and the stores that get recommended are the ones whose data the AI can read. For jewelry, that means clean, marked-up specs: carat, cut, clarity, metal, and price. I build the structured data that makes your catalog readable and recommendable, so you show up where buyers are starting to look.
What you walk away with
A jewelry storefront that handles your catalog with care: accurate prices, honest availability, a build your team can run, and the structured data that helps both search engines and AI surface your pieces. You get clean code with no lock-in, and a developer who understands the vertical, so you are not paying me to learn it. The store looks the way your brand deserves and behaves the way high-AOV buyers expect.
How pricing works
A single piece, like a ring builder or a storefront refresh, starts around $4,000. A full jewelry build with live diamond feeds, a wishlist, and structured data scopes up from there, tied to your catalog and suppliers. You get a fixed quote within 24 hours of a short scope call, and I will tell you honestly where the spend is worth it.
Frequently asked questions
Do you only work with diamond and engagement ring stores?
No. I work across jewelry and gemstones, from fine jewelry and lab-grown diamonds to colored stones and fashion pieces. The common thread is a complex catalog and a high average order value, where careful work pays off.
Can you integrate my existing diamond suppliers?
Yes. I connect the major feeds like IDEX, RapNet, Polygon, and Nivoda, usually through JewelCloud, and I can fold in your own in-house inventory alongside them with your markup rules applied.
Do you work on Shopify Plus and standard Shopify?
Both. The right plan depends on your volume, your B2B needs, and whether you need checkout customization. I will give you an honest read on whether Plus is worth it before you spend on the upgrade.
Can you fix my existing jewelry store rather than rebuild it?
Often, yes. Many jewelry stores need targeted work, like a better ring builder, a wishlist fix, faster pages, or cleaner data, rather than a full rebuild. The scope call sorts out what actually needs doing.
How you’re protected
You pay in milestones as the work ships, not all of it upfront. You own every line of code, clean and documented, with no lock-in. And you can start small, with a scoped first step like an audit or a single section, that credits toward the full build if you go ahead.
Build a jewelry store that converts
If you sell jewelry online and want a store built by someone who knows the vertical, tell me about your catalog and your suppliers and I will send a scope and a quote within 24 hours. You can also see the full jewelry work in my portfolio.
