Solar installers

Show solar ROI before the sales call.

A calculator that takes the homeowner's monthly electric bill, roof orientation, and ZIP code — then sizes a system, prices it, applies federal and state incentives, and shows a 25-year payback chart. The lead arrives at your sales call already convinced.

Book a 20-min scope call → See packages & pricing

◆ From $1,500 · Custom tier (with DSIRE incentive integration + PDF report)

The bottleneck

What slows Solar installers down today.

Four patterns I see repeatedly across solar installers running on a generic contact-form workflow. The fix isn't a bigger contact form — it's a tool that does the qualification on the page.

01 ◆

Your sales team spends 30 minutes on calculator math at the kitchen table. Customers want the number before they invite you in.

02 ◆

Federal Investment Tax Credit, state rebates, SREC markets vary by ZIP. A single national calculator gets the math wrong for half your territory.

03 ◆

Customers don't know roof orientation or shading. They abandon when the form asks for it without a visual aid.

04 ◆

Lease vs. cash purchase vs. loan financing changes the payback math entirely. Most contact forms can't show that.

What you get

What I ship for Solar installers.

Solar calculators with a ROI chart on the results page see ~40% higher booking rates than those that only show price. The PDF report doubles email open rates on the follow-up.

◆ A 5-step wireframe with ZIP-coded incentive logic (Federal ITC + state rebate table built from DSIRE).
◆ Visual roof-orientation picker with shading slider — no jargon, customers self-serve.
◆ Three financing toggles (cash, loan, PPA) showing year-by-year payback for each.
◆ PDF report emailed to the lead with their personalized system spec — earns the second meeting.
◆ CRM push with full input data + recommended system size + projected revenue per lead.

Pricing & timeline

From $1,500 · Custom tier (with DSIRE incentive integration + PDF report)

Every solar installers project gets a fixed-price quote inside 24 hours after a scope call. No deck, no estimate-of-an-estimate. NDA-ready.

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FAQ

Questions solar installers ask first.

No fluff — the specifics buyers want before booking a call. If yours isn't here, ask on the call.

How does the calculator handle state-specific incentives?

It maintains a built-in lookup table sourced from DSIRE (Database of State Incentives for Renewables & Efficiency). Customer enters ZIP, calculator picks up state rebate + utility-specific incentive + SREC market value if applicable. Updates quarterly. Custom tier includes a self-update admin panel.

Can it show SREC income for states that have them?

Yes — for NJ, MA, MD, PA, DC, OH and others with active SREC markets, the calculator includes projected SREC revenue in the 25-year ROI chart. Conservative assumptions on SREC price ($30-150/MWh based on current state-specific spot price) shown with a disclaimer.

How does it handle roof orientation and shading without confusing the customer?

Visual selectors. Step 2 shows a top-down house illustration with eight clickable orientation arrows; step 3 is a slider labeled "no shade / partial / heavy shade" with example images. Each selection applies a generation multiplier (e.g., north-facing -45%, partial shade -20%).

Can I sell PPA / lease on the same calculator?

Yes — step 4 is a financing toggle. Cash shows full upfront + tax credit timing; loan shows monthly payment + cumulative interest; PPA shows $0 upfront + 20-year cumulative payments. Customers see all three side-by-side; you find out which framing they responded to in the CRM event.

Other industries

Same service, different industry.

A multistep cost calculator in a different vertical. Same shape, different defaults.

HVAC contractors

Quote in 24 hours, scoped on the call.

A 20-minute scope call. I walk you through what would actually ship, you tell me the variables that matter, and you get a fixed-price quote inside 24h.

Book the call →