A theme is where your brand either feels considered or feels generic. This service turns your Figma or XD design into a pixel-accurate Shopify theme with editor-ready sections, so your store looks exactly how it was designed and your team can rearrange it without a developer.
Who this is for
You have a design, or you want one built, and you need it on Shopify or Shopify Plus as clean, fast, section-driven code. You are tired of fighting a bought theme that almost fits, and you want sections your marketing team can actually edit.
What I build
A custom theme built from your design files, section by section, so every page is composed in the Shopify editor rather than hard-coded. Clean Liquid and JavaScript, mobile-first, and tuned to load fast.
- Pixel-accurate sections from your Figma or XD, including the homepage hero, product cards, and footer.
- A full theme across homepage, collection, product, cart, and blog, all section-driven.
- Editor-ready schema, so your team can reorder and toggle sections without code.
- Clean, responsive Liquid and JavaScript, built mobile-first.
- An option to fold in app replacement and conversion tuning as part of the build.
Built for real merchants
I build and rescue Shopify stores for US and UK retailers, including high-AOV jewelry brands. That work includes section-driven storefronts like Mavilo and Aquamarise, where the team needed to run campaigns from the admin without touching code. The sections hold up because they were built to be edited, not just shipped.
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How I work, step by step
- Section build. A few key sections from your design, like the homepage hero and product cards.
- Full custom theme. The complete theme from your design files, section-driven across every template.
- Theme plus integrations and CRO. The full theme, plus app replacement, integrations, and conversion-focused tuning.
Why a custom theme beats a bought one
A bought theme is built for everyone, which means it fits no one in particular. You spend weeks bending it toward your brand, and it still carries code for features you will never use. A custom theme starts from your design and includes only what you need, so it is lighter, faster, and an exact match. You stop fighting the theme and start shipping.
Section-driven is the part that pays off later. When every block on the page is editable in the customizer, your team can launch a sale, swap a hero, or reorder the homepage without a developer in the loop. That speed compounds across every campaign you run, and it is the difference between a store you operate and a store you are stuck with.
What you walk away with
A complete, documented Shopify theme that matches your design, loads fast on mobile, and your team can edit on its own. You get clean Liquid and JavaScript you can hand to any developer later, so there is no lock-in and no mystery code. The store looks the way it was meant to and behaves the way your team needs.
It also holds up over time. Shopify keeps moving, from new theme architecture to checkout changes, and a clean section-based theme is far easier to update than a bloated bought one. When the platform shifts, you adjust a section instead of rebuilding the store.
Frequently asked questions
Do you build from my Figma or XD?
Yes. I work straight from your design files and match them closely, down to spacing and type. If you do not have a design yet, we can scope that first.
Will my team be able to edit it?
Yes. Every section ships with editor-ready schema, so you can reorder, toggle, and update content from the Shopify customizer without touching code.
How long does it take?
A few sections take days. A full section-driven theme usually takes a couple of weeks, depending on the number of templates and the level of custom logic.
How is this priced?
A few sections start in the low thousands. A full custom theme usually runs $8,000 to $50,000, depending on how many templates and how much custom logic you need. You get a fixed quote within 24 hours of a short scope call, tied to your design and scope.
The turn around was so quick. Thanks for the clean pixel perfect design fixes.
mrperfect863, Fiverr
How you’re protected
You pay in milestones as the work ships, not all of it upfront. You own every line of code, clean and documented, with no lock-in. And you can start small, with a scoped first step like an audit or a single section, that credits toward the full build if you go ahead.
Get your design built right
Send me your design or your Shopify store and I will come back with a scope and a quote in 24 hours.
