You've outgrown your booking plugin's admin UI — your team uses 3 of its 40 settings and you can't train new staff.
A booking plugin built around your workflow.
When Bookly, Amelia, BookingPress, or LatePoint hit a hard wall — multi-vendor, conditional pricing, agreed-rate B2B bookings, HIPAA delivery, complex chair-rotation logic — a custom plugin is the only clean path. Built lean, owned by you, no recurring SaaS fee.
Book a 20-min scope call → See selected work
◆ Provider calendars · intake · CRM-synced · GDPR/HIPAA-aware · WP-CLI scriptable
What slows teams down today.
Conditional pricing rules (peak vs off-peak, member vs non-member, multi-service discount) are clumsy or impossible.
Multi-vendor / multi-location with per-vendor calendars, per-location pricing, and per-vendor payouts is unsupported.
CRM integration is via Zapier and breaks every other month.
You're on a $99/mo plan that does 12% of what you actually need.
What I actually ship.
- ◆ Custom WordPress plugin (your repo, your IP, your code).
- ◆ Provider / resource calendars with per-service duration + chair-rotation logic.
- ◆ Intake forms matched to your workflow — insurance for clinics, conflict-check for legal, package-redemption for spas.
- ◆ Stripe / Square deposit at booking, hold-on-file for no-show fees.
- ◆ CRM push (HubSpot, Pipedrive, Zoho, Salesforce, generic webhook).
- ◆ Recall / repeat-booking automation with email + SMS reminders.
- ◆ Admin UI matched to your front-desk or bookings-coordinator workflow.
- ◆ WP-CLI commands for ops (block dates, transfer bookings, bulk imports).
- ◆ phpUnit-tested critical paths.
- ◆ 14 days post-launch support included.
Custom booking FAQs.
No fluff — the specifics buyers want before booking a call. If yours isn't here, ask on the call.
When should I build custom instead of using Bookly / Amelia / LatePoint?
Three signals: (1) you've hit a hard wall in the off-the-shelf plugin's logic; (2) your workflow is unique enough that no settings dump fits; (3) you're paying recurring SaaS that'll cost more than the custom build inside 18 months. The Bookly/Amelia vs custom blog post walks through the test: /bookly-amelia-vs-custom-booking-plugin/.
Will it integrate with WooCommerce?
Yes — bookings can be sold via WooCommerce products with custom checkout fields, or via Stripe direct (recommended for clinics + spas where you don't need cart logic). Both are first-class.
Will it work with Google Calendar / Outlook / Calendly sync?
Yes — two-way sync via Google Calendar API, Outlook API, or iCal feed. Bookings created in WordPress appear in the provider's calendar; bookings created elsewhere block availability in WordPress.
Can it handle HIPAA / regulated industries?
It's designed to be HIPAA-aware: TLS-only email delivery via providers with BAAs (Postmark, SendGrid), encrypted form-data storage, audit logging on data access. A clinic's HIPAA compliance is more than the plugin (hosting, BAAs, training) — but the plugin doesn't introduce gaps.
Can the plugin handle multi-vendor / multi-location?
Yes — first-class. Per-vendor calendars, per-location pricing, per-vendor payouts (Stripe Connect), per-location admin scopes. Common for clinic chains, salon groups, fitness chains.
How does no-show / cancellation policy work?
Stripe holds a card on file at booking. Cancellation rules are configurable per service (24h free, 24-48h 50%, less than 24h full). The plugin charges automatically per the rule when triggered. Disputes handled via Stripe Radar.
Related pages & posts.
Bookly/Amelia vs custom — when to build
The honest test for custom.
Open →Custom WP Plugin Developer for Hire
Beyond booking — any WP plugin.
Open →Booking plugin for dental clinics
Industry-specific intake.
Open →Booking plugin for legal firms
Conflict-check + engagement letter.
Open →
Spec your booking plugin
in a 30-min call.
Tell me what you need. I send back a wireframe, a number, and a delivery date — no deck, no template proposal.