01 ◆
Jewellery customers research extensively before buying. A 4s LCP loses you the consideration phase.
Jewellery stores
High-AOV jewellery stores carry $500/mo of replaceable app spend.
Most fine-jewellery Shopify stores I audit are running 10-14 apps that contribute to a 3-5s LCP and a $400-700/mo subscription bill. Native theme code replaces most of it. The high-AOV audience expects luxe-grade speed; SaaS sprawl gets in the way.
Book a 20-min scope call → See packages & pricing
◆ Free audit · $4,000-8,000 for rebuild + custom configurator
The bottleneck
What slows Jewellery stores down today.
Four patterns I see repeatedly across jewellery stores running on a generic contact-form workflow. The fix isn't a bigger contact form — it's a tool that does the qualification on the page.
02 ◆
Apps like 360-spin viewers, ring-builders, and engraving add-ons usually have lighter native alternatives.
03 ◆
Reviews app, wishlist app, recently-viewed app, sticky-cart app — together easily $80/mo. All native-replaceable.
04 ◆
Higher-end customers expect a brand-aligned visual. Off-the-shelf apps inject their own off-brand UI, hurting trust.
What you get
What I ship for Jewellery stores.
Average jewellery store post-audit: $5,400/yr saved in app spend, 1.2s faster LCP, +14% mobile conversion. The case study on /work/ details a 140K-SKU jewellery Shopify build.
- ◆ A free spend audit — list of every app, replacement difficulty, projected savings (try the calculator on /tools/shopify-app-spend-audit/).
- ◆ Native rebuild of the 4-6 highest-ROI swap candidates (typically: announcement bar, size chart, wishlist, sticky cart, sales-pop).
- ◆ Custom-built ring builder or engraving customizer if needed — high-AOV catalogs need bespoke configurators that off-the-shelf apps don't do well.
- ◆ Performance verification — before/after LCP, INP, CLS measurements on real devices.
- ◆ 14 days of post-launch monitoring + optimization included.
Pricing & timeline
Free audit · $4,000-8,000 for rebuild + custom configurator
Every jewellery stores project gets a fixed-price quote inside 24 hours after a scope call. No deck, no estimate-of-an-estimate. NDA-ready.
Book the scope call →FAQ
Questions jewellery stores ask first.
No fluff — the specifics buyers want before booking a call. If yours isn't here, ask on the call.
Will I lose product reviews when uninstalling the reviews app?
No — reviews are stored on the app's side, but most major review apps (Judge.me, Loox, Yotpo) have export endpoints. I export the reviews, store them in product metafields, and render them server-side in Liquid. The customer sees the same reviews, faster — the app sidebar is gone.
What about my ring builder app — can that be replaced?
Depends on complexity. A simple stone-and-setting selector is replaceable as native theme code in 1-2 weeks. A multi-supplier diamond configurator (like the IDEX/RapNet pattern) is its own custom build. I quote both paths after the audit.
Will Klaviyo / SMSBump be on the cut list?
No — Klaviyo and serious SMS platforms are real CDP value. They're on the "keep" list. The audit shows them and explicitly recommends keeping them. The cut list is decorative apps + replaceable single-feature apps.
How do you measure the speed improvement after the rebuild?
Real-device measurements with PageSpeed Insights and WebPageTest before and after, plus a 14-day Real-User Monitoring window (via the Shopify analytics or a Cloudflare RUM script). You get a written before/after on LCP, INP, CLS, and conversion rate.
Next step
Quote in 24 hours, scoped on the call.
A 20-minute scope call. I walk you through what would actually ship, you tell me the variables that matter, and you get a fixed-price quote inside 24h.
Book the call →