I build ecommerce systems that actually work.

I'm an e-commerce specialist with 6+ years building and scaling Shopify Plus storefronts for US and UK retailers — including high-AOV jewelry and gemstone brands. Today I lead end-to-end e-commerce platform development at Apzee Solutions for US-based jewelry merchants.

I've launched 5+ production Shopify apps (one rated 5★ on the App Store), migrated a 140,000-SKU iFrame catalog to a fully transactional Shopify storefront with live pricing and drop-ship fulfillment, and replaced costly third-party apps with custom-built native solutions to cut merchant operating cost.

My edge is the bridge: deep platform work (Shopify, Liquid, APIs, Magento, WordPress, Laravel) plus conversion-rate optimisation, Core Web Vitals, on-page SEO, and Google Ads (certified). I sit between the marketing team and the technical execution — and ship for both.

I'm not here to just build features. I'm here to make your store work better.