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Every page on the site, in one place.
For humans and crawlers alike — no URL more than two clicks from the homepage.
Core pages
Main pages.
- Home Editorial overview of services, work, and products.
- Services Shopify, WordPress, Magento, speed, AI quote engines.
- Products Shopify apps, WordPress plugins, AI tools, calculators.
- Work Case studies — real systems shipped for real merchants.
- Expertise A working list of platforms, languages and systems used daily.
- About Background, location, credentials, and how to work together.
- Contact Quote in 24 hours, NDA-ready.
- Cost Calculator Custom multistep quote calculators from $349.
- Notes Practical write-ups on Shopify performance, WordPress plugins, Magento, AI.
Services (5)
Service departments.
- Custom Shopify theme + section-based build Pixel-perfect Shopify theme from your Figma/XD with editor-ready sections.
- Custom WordPress theme + plugin development XD/Figma → custom WP theme. Bespoke plugins with admin UI, captcha, shortcodes.
- Magento development, upgrades and M1 → M2 migration Magento 2 builds, security patches and clean M1 → M2 migrations.
- Speed optimisation & SaaS-app replacement Better Core Web Vitals + lower monthly app spend with native components.
- AI chatbot / quote engine for your store On-site AI assistant grounded in your catalog, FAQs and policies via RAG.
Case studies (18)
Every case study.
- 2025 Stuller’s Shopify Integration: CodeIgniter to Laravel Transactional Stuller Showcase powered by GemFind. A Laravel 12 Shopify app for displaying and selling Stuller jewelry products directly in Shopify stores…
- 2023 Keeler USA — Magento 1 → Magento 2 upgrade Migrated keelerusa.com from Magento 1 to Magento 2 with full theme rebuild, redesigned CMS pages and custom modules.
- 2022 RentwiseLA: WordPress theme + custom calculator plugin Custom WordPress theme plus a bespoke rental-calculator plugin with CRUD admin, captcha, validations, shortcode embeds and structured email-report enquiries.
- 2026 Men Of Legends — custom WordPress booking plugin Custom WordPress booking plugin for a multi-experience entertainment brand; per-package pricing engine, Stripe deposits, deep-linkable flows.
- 2020 PrintForest — standalone web app for online print services Standalone web app for the PrintForest department to take online print orders — file uploads, options, pricing, order tracking. Drove a property-wide…
- 2026 GemText Agent Built GemFind's data mapping app — turns any vendor's CSV or Excel into the GemFind jewelry schema with 17 specialized agents and…
- 2025 David Deso — Custom Mega Menu
- 2026 Paul Bensel Jeweler
- 2026 Aquamarise Jewelers Delivered a full Aquamarise storefront refresh with custom megamenu architecture, homepage section composition, and collection-grid CTA merchandising blocks.
- 2024 Creations Fine Jewelers
- 2024 Labgrown Diamonds
- 2025 Mavilo — Design to code
- 2025 Mysa Diamonds
- 2024 Nelson Coleman
- 2025 The Diamond Guys Hardened TDG Jewelers theme with Turnstile on forms, improved tracking reliability, fixed iframe UX issues, designed homepage from figma file and cleaned…
- 2026 GemText AI AI-powered jewelry product description generator — rebuilt the pipeline around batch processing, cutting Claude API spend by ~85% with no UX change.
- 2026 Calculator Timeless Built an AI quote calculator for a tree service business to turn incomplete inquiries into structured, actionable leads with instant pricing feedback.
- 2025 Ancona Jewelers
Products (9)
Apps, plugins & tools.
- Wishlist (Jewelry) Jewelry-specific Shopify wishlist app. Save, revisit, share via email or WhatsApp. Frictionless sign-in, native theme integration. Shopify App · 2024
- Drop A Hint End-to-end wishlist sharing built for jewelry merchants. Full App Store listing, merchant onboarding, marketing materials. Shopify App · 2024
- GemFind RingBuilder Custom engagement-ring configurator with real-time virtual diamond inventory from IDEX, RapNet, Polygon and Nivoda via JewelCloud. Shopify Embed · 2024
- Gemstone Customizer Multi-step gemstone customisation tool with carousel previews. Replaced expensive third-party apps and lowered merchant monthly OPEX. Internal Build · 2024
- AI Quote Engine Conversational quoting flow for WordPress — LLM asks the right follow-ups, returns a structured quote and stores every conversation for… WordPress Plugin · 2025
- On-site AI Chatbot Custom AI chatbot grounded in your catalog + policies via RAG. Lightweight script for WordPress or Shopify, with logging +… AI App · 2025
- Sheet → AI Ops Internal AI app that ingests spreadsheets, lets staff ask plain-English questions and returns cited answers. Built for a jewelry company. Internal AI App · 2025
- MenOfLegends Booking Custom WordPress booking plugin — calendar availability, structured form flow, captcha, admin management, and confirmation emails on both sides. WordPress Plugin · 2023
- RentwiseLA Calculator Bespoke rental-calculator plugin with CRUD admin, dynamic content, captcha, validation, shortcode embeds, and structured email reports on enquiry. WordPress Plugin · 2023
Notes (19)
Every note.
- May 12, 2026 Cost estimation calculator for WordPress: a 2026 buyer’s guide
- May 8, 2026 How I Added Cloudflare Turnstile to a Shopify Theme (Without App Bloat)
- May 5, 2026 Calculator UX: 12 patterns that lift completion (with examples)
- Apr 28, 2026 Multistep price calculator plugin vs. custom build — total cost of ownership
- Apr 21, 2026 Quote calculators for contractors: a working pattern that converts
- Apr 18, 2026 Migrating 140,000 SKUs from an iFrame catalog to Shopify Plus — without downtime
- Apr 14, 2026 Quote calculators for B2B manufacturers: variables that matter
- Apr 7, 2026 Integrating a calculator with HubSpot, Pipedrive, Salesforce or Zoho (no Zapier)
- Mar 31, 2026 Stripe deposits inside a quote flow — UX and compliance notes
- Mar 24, 2026 GA4 + Meta + LinkedIn conversion tracking for multistep forms
- Mar 22, 2026 Replacing five paid Shopify apps with native code — what we cut, what we kept, what we learned
- Mar 17, 2026 Calculator vs. simple contact form — when which one wins
- Mar 10, 2026 Shopify Core Web Vitals 2026: a working checklist
- Mar 3, 2026 How to replace five paid Shopify apps with native code (audit + pattern)
- Feb 24, 2026 Calculoid alternative: when to outgrow the off-the-shelf calculator plugin
- Feb 10, 2026 The case for Magento → WordPress on B2B catalogs that don’t actually need Magento
- Jan 14, 2026 Building a real-time engagement-ring configurator across four diamond suppliers
- Dec 8, 2025 When a custom WordPress booking plugin beats off-the-shelf — for one specific reason
- Nov 20, 2025 AI chatbots for ecommerce: when RAG is the right answer (and when it isn’t)
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